Creating the Next Generation of Real Estate Solutions
We create smart, user-first real estate brands that challenge the status quo.
Hellyer.co is home to a new breed of property solutions, built for the digital age, powered by experience, and designed to give control back to the people. We’re not just building businesses.
We’re reshaping how property works in Australia.
Who is Hellyer.co
Hellyer.co is the parent company behind some of Australia’s most forward-thinking property ventures — including Sellfi, a smarter way to sell your home, and a growing portfolio of innovative real estate brands.
Founded on decades of hands-on real estate expertise and driven by a passion for progress, we’re not just adapting to change - we’re creating it. Whether it’s empowering homeowners to sell independently, redefining lifestyle living for over-50s, or developing digital-first property platforms, we believe in building smarter, more accessible pathways into real estate.
Current Projects
Smart Property Solutions
Sellfi empowers Australian homeowners to take control of their property sale without the need for a traditional real estate agent. With expert tools, step-by-step guidance, and professional marketing options, Sellfi helps sellers maximise their equity and minimise their costs. It's property selling, reimagined.
Smart Finance Solutions
Sellfi Finance combines smart technology with deep real estate insight to offer fast, flexible lending solutions for homeowners. From pre-sale improvements to equity access and bridging loans, we’re rethinking property finance with user-first design, speed, and transparency at its core.